For decades, the Round Brilliant ruled the engagement ring market. But in 2026, we are witnessing a coup. "Fancy Shapes" (non-round cuts) are now accounting for nearly 60% of all lab diamond sales.
Why? Because fancy shapes look larger on the finger for the same carat weight, and they offer a unique, modern aesthetic that young buyers crave.
Kunlun Growth Quality Promise
Certificates don't tell the whole story. We reject ~35% of diamonds that pass standard IGI inspections but fail our internal checks.
- No Brown/Green Tint: Every stone is compared against our Master Set.
- No BGM (Milkiness): We filter out hazy crystal structures.
- Eye-Clean Guarantee: Real-world visual inspection, not just 10x loupe.
Here are the top 3 shapes you need to stock this year.
Forget the square "pillow" cut. The new trend is elongation. These stones look almost like an Oval but with the soft corners of a Cushion. They create a massive finger spread.
Buying Tip: Look for a "Crushed Ice" effect for maximum sparkle, or "Chunky Facets" for an antique feel.
The Oval remains the queen of elongation. It makes fingers look slender and elegant. However, a huge risk with Ovals is the dreaded "Bow-Tie Effect"—a dark shadow across the center of the stone.
Buying Tip: Never buy an Oval blind. Our team inspects every Oval to ensure the bow-tie is minimal or invisible.
The Radiant combines the outline of an Emerald cut with the sparkle of a Round brilliant. It is perfect for clients who want the "glitter ball" effect but in a rectangular shape. It hides inclusions incredibly well.
Why Stock Fancies?
- Higher Margins: Rounds are a commodity with known pricing. Fancies are harder to price-match online.
- Differentiation: Offering unique ratios (like a super-elongated Radiant) sets you apart from generic mall jewelers.
See Our Fancy Inventory
We hold one of the largest stocks of Elongated Cushions and Ovals in Shenzhen.
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